Event 4/3: Eli Joteva Solo Exhibit

Event 4/3
Design Media Arts Graduate Solo Show
Artist: E. Joteva
Location: Broad Arts, EDA
Date: 9 May 2017
Time: 5:00 - 7:00pm


I attended Eli Joteva’s (my TA for this class!) graduate solo show called “MNEMOAWARI,” a three-day exhibit “during which three cryo sculptures will release their entropic potential into virtual and material memory. The interactive multimedia installation deals with the power of awareness within the transference and formation of immaterial impressions” (Joteva). According to her biography, Joteva is interested in the intersection of neurophysics and art and uses biofeedback technologies to create the virtual visual portion of her displays (“UCLA Design Media Arts / Calendar”). The exhibit consisted of three physical cryo sculptures that, as they go through their three-day period of entropy, transferred the data into virtual visual representations that were displayed live on three massive screens. Apparently, the reason for calling these sculptures "cryo sculptures" is that they have been created in extremely low temperatures, thus contributing to the use of the term "cryo" (which is typically associated with medical or scientific procedures such as in cryogenics). Thus, the way in which these sculptures will entropy is by melting over the course of three days. I assume that the physical and chemical make-up of the sculptures are what is being transferred through the biofeedback technology into a visual representation. Lastly, the exhibit also included a virtual reality camera that allowed users to view the visual representations in great depth and detail - as I looked through the lenses, I felt like I was looking at the incredible detail of some microscopic organism or cell.


MNEMONIC PLACE FIELDS
can you remember a past?
virtual sculpture triptych performs its transference
photogrammetries, light, sound 


(the virtual reality portion of the exhibit)
A VIEW FROM WITHIN
can you remember a place between?
sound-reactive VR experience
DREAM AUGUR
can you remember a future?
projected photograph of a dream-wave portrait
The combination of the exhibit’s layout and visual and auditory aspects all contributed to feeling like I was actually a microscopic entity amongst the elements of the exhibit. The concept of converting physical data into virtual data through biofeedback technology is new to me, but the display in this exhibit was beautifully done and very aesthetically pleasing. This show exhibited a direct link of how science, art, and technology work together can no longer be seen as mutually exclusive entities.











I would absolutely recommend that my classmates visit this exhibit because of how unique the use of the technology is and how the technology becomes the art. Furthermore, this event aligns and demonstrates perfectly with this week's topic of biotechnology and its relationship to art.

NOT ALL CYCLES CAN BE CONTAINED
can you remember a present?
ephemeral sculpture triptych performs its transience
H2O, flowers, fungi, seeds, sand, light, aluminum, sound, heat, time 
selfie of participation

References

"UCLA Design Media Arts / Calendar." UCLA Design Media Arts Full. N.p., n.d. Web. 10 May 2017. <http://dma.ucla.edu/events/calendar/?ID=1007>.

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